| 摘要: |
| 本文通过对吸烟行为带来的收益与成本进行分析，采用主观期望效用和损失期望值作为衡量吸烟收益与成本的标准，研究了影响吸烟行为的若干因素并据此提出相关的建议。研究发现，由于吸烟行为带来的收益和成本在时间上不一致，使得人们往往不是完全理性地权衡吸烟的收益与成本，即高估吸烟带来的效用、低估吸烟带来的损害，这使得控烟戒烟难以落实到实效。据此，本文从降低吸烟效用和增加吸烟损失两方面给出了相关的建议以减少和控制吸烟行为，只有从收益和成本两方面共同发力，我们国家的控烟事业才能得到持续进步。 |
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| 基金项目: |
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| The Economic Explanation of Smoking：Based on the Perspective of Smoking Benefits and Costs |
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| Abstract: |
| Through the analysis of the benefits and costs of smoking，by Using the Subjective Expected Utility Model and Loss Expectancy Method as a measure of the benefits and costs of smoking，we studied several factors influencing smoking behavior and put forward the relevant recommendations. We found that due to the benefits and costs of smoking are inconsistent in time, which makes people tend not to rationally weigh the benefits and costs of smoking, that is to say, people also overestimate the effectiveness of smoking and underestimate the damage caused by smoking, all this makes it difficult to implement tobacco control. Accordingly, this article provides recommendations for reducing and controlling smoking behavior in terms of reducing smoking effectiveness and increasing smoking loss. Only from the benefits and costs of both common force, the cause of our country’’s tobacco can be sustained progress. |
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