| 引用本文: |
向前,谢金亮,吴伟旋,等.基于行为经济学理论的中西医协同诊疗运营策略探讨*[J].中国卫生经济,2022,41(12):105-106.[点击复制] |
XIANG Qian,XIE Jin-liang,WU Wei-xuan,et al.Discussion on the Operation Strategy of Collaborative Diagnosis and Treatment of Traditional Chinese and Western Medicine Based on Behavioral Economics Theory[J].CHINESE HEALTH ECONOMICS,2022,41(12):105-106.[点击复制] |
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| 摘要: |
| 文章应用行为经济学理论，分析中西医协同诊疗模式的特点以及医患双方在该模式下的行为及决策选择，进而提出中西医协同诊疗运营策略，为推动中西医协同诊疗的发展提供参考。 |
| 关键词: 中西医协同诊疗 运营策略 行为经济学 |
| DOI： |
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| 基金项目:广东省医学科学技术研究基金项目(A2018226)；广东省卫生经济学会科研项目指令性课题(2021-WJZL-07)；广东省卫生经济学会科研项目专项课题(2022-WJZX-04) |
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| Discussion on the Operation Strategy of Collaborative Diagnosis and Treatment of Traditional Chinese and Western Medicine Based on Behavioral Economics Theory |
| XIANG Qian,XIE Jin-liang,WU Wei-xuan,Zhu Xian,WU Rong-hai,TAO Yu-ke,YANG Zhi-han |
| (Nanfang Hospital,Southern Medical University,Guangzhou 510515 ,China) |
| Abstract: |
| The behavioral economics theory is applied to analyze the characteristics of the Chinese and Western medicine collaborative treatment model and the behavior and decision-making choices of both doctors and patients under this model, and then propose operational strategies for promoting the development of Chinese and Western medicine collaborative treatment. |
| Key words: collaborative diagnosis and treatment of traditional Chinese and Western medicine operation strategy behavioral economics |
