| 摘要: |
| 目的：探讨未成瘾吸烟者的决策机制及影响因素，从而为控烟政策的制定提供有价值的建议。方法：运用消费行为学、行为经济学相关理论，分析未成瘾吸烟者在吸烟决策中所涉及的成本、收益，并对其进行分类，从而明确各类因素在吸烟决策中发挥的作用及其作用机制。结果：在未成瘾阶段，人们的吸烟行为更多的是出于对某种特定收益的追求，包括功能性收益、心理收益以及情境收益。吸烟者一方面存在对特定收益的追求，另一方面，这一时期吸烟的费用不高，健康损害成本也很小，甚至可以忽略不计。因此，是否吸烟的选择在很大程度上取决于吸烟收益的大小与交易成本大小之间的权衡与对比。结论：各类成本、收益对不同阶段吸烟决策的影响不同，其作用机制也存在很大差异，增加交易成本可能会导致未成瘾吸烟者放弃吸烟，但对成瘾者则可能无效。控烟政策的制定应对处于不同吸烟阶段的人群有所区分，使之更具有针对性。 |
| 关键词: |
| DOI： |
|
| 基金项目: |
|
| Analysis of the mechanism of smoking decision making based on cost and benefit |
|
| () |
| Abstract: |
| Objective: To investigate the decision mechanism and factors of the non addicted smokers, and provide valuable suggestions for smoking control policy. Methods: use the theory of consumer behavior and behavioral economics theory to analyze the cost and income involved in the smoking decision of the non addicted smokers, and its classification, so as to clarify the role of various factors play in smoking decision and its mechanism. Results: in the period of non addiction, people’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’s smoking behavior is more from the pursuit of a certain income, including functional benefits, psychological benefits and contextual benefits. On one hand, smokers have the pursuit of specific benefits, on the other hand, the cost of smoking during this period is not high, the cost of health damage is very small, or even negligible. Therefore, the choice of smoking depends largely on the comparison of the size of the income and the cost of the transaction. Conclusion: the effect of various cost and income is different in different stages of the smoking decision, ane the mechanism is also different, increase transaction cost may lead to non addicted smokers to give up smoking, but it may be invalid for addicts. Smoking control policy should be formulated based on smokers in different stages, so as to be more targeted. |
| Key words: |
